Social media is a veritable tool that you can incorporate into your marketing arsenal to improve your sales and productivity. Using social media platforms like Facebook, Twitter, Instagram, and YouTube can help you reach your audience wherever they are irrespective of their age, tribe and religion. But with a long list of social media tools on the market, it can become very difficult for you to decide which one to use for your business.
Before choosing a social media platform for your business, there are a few questions you need to ask yourself. Some of the questions include:
- Am I a B2B or B2C company?
- What’s my ultimate goal regarding social media marketing?
- Who’s my ideal customer/target market?
- Is it to sell, to connect, or to build brand awareness?
Limitations of Using Social Media Marketing Platforms
There are so many challenges inherent in using social media platforms for business. While social media platforms come with the advantage of exposing your business to a wide range of high-paying clients, you need to surmount the challenges that will be itemized below in order to properly leverage the benefits of using social media for your business.
#1. Not Built for Business
The biggest challenge of using a social Media platform for business is that, by default, social media platforms were not built for businesses but for people to connect and stay in touch. In fact, most social media users do not have buying intent.
Advertising or promoting your business on any of the popular social media networks can be time-consuming. In fact, you will need to stay constantly active online to be able to engage potential customers.
#3. Technical Expertise Needed
You need technical expertise of how social media works in order to be able to run social media ads and promote your goods or services on any other social media platforms.
If you are committed to using the social media platforms to promote your goods or services, then you should consider using Facebook, Twitter, and Instagram to promote your content and reach a wider audience. You can equally use a platform like YouTube to host your videos that explain your business in an easy way.