How To Use Social Media To Grow Your Business
Introduction
In today’s digital world, customers are researching businesses and products online, which makes digital marketing crucial in your strategy. Digital marketing is a go-to method for grabbing the attention of today’s tech-savvy consumers. There are various tactics you can implement, including search engine marketing, email marketing, and social media marketing. Social media marketing is a great tool for businesses that want to achieve growth at a low cost.
Here are two ways you can leverage social media to attract customers and grow your company.
#1. Invest in paid ads
Facebook, Instagram, Twitter, Pinterest, and LinkedIn all offer the option to place your ads on their platforms to help build awareness and generate new leads. You can create highly targeted ads that resonate with your target audience. Customize your ads based on your audience’s preferences, online behavior, age, gender, geographic location, and more. Not targeting a specific audience can waste ad dollars on people who aren’t interested in your offers. By sharing your message with those who are most likely to need your services, you can make the most of your ad spend and increase your chances of getting conversions. When prospects are a good match with your company, they’ll likely click your ad, which leads to your website. Once on your website, they may go to your product page or initiate contact with you.
#2. Start a retargeting campaign
Having your leads go cold can be one of the most frustrating things about your marketing strategy. You’ve spent a good amount of money to get customers to trust you and buy your products, but it may seem like it’s all going to waste if they’re not converting. However, it’s important to note that most people aren’t ready to make a purchase when they first visit your website. In fact, 92% of consumers visiting a brand’s website for the first time aren’t there to buy. They might visit your product page, read some of your content, and even add some items to their cart – but take no further action, and the lead goes cold. That’s why lead nurturing can be a good solution. Retargeting campaigns can help you nurture and re-engage cold leads.
Retargeting involves tracking a cookie that saves a user’s activity on a particular web page. For example, if a lead clicks on your website through a Facebook ad, visits your product page, and then leaves your site, applications like Facebook Pixel can track this behavior. Facebook will then display targeted ads to that specific customer. The ads will likely be centered on the product the customer showed interest in on your website. While a lead may not be ready to buy the first time they visit your site, nurturing them can give them that extra nudge.
